Swiss fintech company Evolute, which specialises in cloud-based CRM and portfolio management software, is launching the first integrated and intelligent online marketplace for financial products and services in Switzerland. The marketplace brings together independent asset managers and multi-family offices with providers of financial products and other partners in the wealth management ecosystem: Using anonymised data, the needs of asset management clients are identified and linked in a targeted way with the right products and services.
Zurich, 18 November 2020 – Evolute AG is introducing a new generation of its cloud-based CRM and portfolio management software. In addition to the proven functions, the new software contains an integrated and intelligent marketplace for financial products and services as well as for other offerings aimed at the target group of asset management clients and multi-family offices. Available on the marketplace are funds, structured products, alternative investments, cryptocurrencies etc. It also includes services from other partners such as research, compliance outsourcing, audit services and insurance. Lifestyle products complete the offering.
With its CRM and portfolio management software, Evolute is able to use a wide range of anonymised asset management client data intelligently. With this data, the needs of asset management clients can be identified and linked via the marketplace in a targeted way with the right products and services.
Added value for all involved
Evolute asserts that the marketplace offers added value for all involved – asset managers, product and service providers and indirectly the end client. The end client benefits because their asset manager is able to put forward relevant investment proposals via the marketplace that correspond exactly to their requirements in terms of asset allocation and risk tolerance. For asset managers, the Evolute marketplace means more relevance, convenience and income. More relevance because they are able to make concrete and targeted proposals to clients. More convenience because these proposals are generated by the system on the basis of anonymised client portfolio data. And more income from active consulting services and the products they select for their clients. For product and service provider partners, the marketplace offers a means of showcasing their offerings and a new digital and therefore efficient distribution channel. They gain access to independent asset managers and indirectly to their end clients, and can present them with customised and targeted offers.
Myriam Reinle, CEO of Evolute AG, comments: “Independent asset managers’ margins are under pressure. They need to become more efficient and thereby more digital, increase client loyalty by means of an improved service offering and find new sources of income. Providers of financial products and services face similar challenges. Competition is becoming fiercer and the cost of drawing attention to their own offering is becoming higher. Providers of financial products and services are also looking for new distribution channels, which need to be digital, targeted and efficient. We therefore firmly believe that the Evolute marketplace is the right solution at the right time. It helps independent asset managers and providers of financial products and services to consolidate and expand their market position.”
Well known partners from the outset
The Evolute marketplace is designed to be an open and growing ecosystem. It is available to all potential providers, as long as their products and services offer added value for participants. The more asset managers and product and service providers that take part in the marketplace, the bigger the network effect thanks to the increase in managed assets, more anonymised evaluable data and a wider offering, and finally the greater the uses for all involved.
Evolute has been able to attract well known partners from the outset. In terms of products, funds from Bellevue Asset Management, as well as specialist providers like RH & Partner Investment Fonds und VT Wealth Management are available. Other products include private debt bonds issued by Alkione to purchase CreditGate24 credit receivables, and structured products from Société Générale and Leonteq. Services include auditing, trustee, compliance and consulting services from BDO, compliance services from FinReg, professional liability insurance from Allianz Suisse, the Globalance World analytic tool from Globalance Bank and credit research from Independent Credit View. Other product and services partners from the financial sector are digital assets specialists Bitcoin Suisse and Sygnum, Stableton with its alternative investment platform.
Lifestyle providers at the beginning include Premium Switzerland, the portal for luxury hotels, education and health, Stahel GmbH, a curator of exceptional champagnes, and Blacksocks, a provider of first-class undergarments for men.
Platform as the basis, data protection as a commitment
Evolute is a cloud-based CRM and portfolio management software that digitises and automates the essential parts of the asset management supply chain and thereby increases the efficiency of independent asset managers and multi-family offices. Evolute offers interfaces with over 50 leading banks and automatically fetches daily portfolio data. Asset managers thereby receive an aggregated overview of all client portfolios.
Evolute’s software forms the basis for the integrated marketplace, as without software there is no data and without anonymised data there is no targeted, relevant offering. Accordingly, Evolute AG’s focus remains on continually developing and improving the software. Evolute is also aware of the responsibility that comes with processing sensitive data. The company does not make any compromises with regard to data security. All data is stored in Switzerland and subject to the strict requirements of Swiss data protection laws. Asset management clients’ portfolio data is used exclusively on an anonymised basis. Protection of software and the marketplace against cyberattacks meets the highest standards and is aligned with the latest knowledge.
About Evolute AG
Evolute AG is an innovative Swiss fintech company specialising in Software-as-a-Service (SaaS) for the digitisation of wealth management processes. With its cloud-based digital marketplace, Evolute brings independent asset managers and multi-family offices together with providers of financial products and services as well as other partners such as audit and trustee companies, insurers, tax experts or research services on a platform open to all participants. The marketplace is based on Evolute’s CRM and portfolio management software, which digitises and automates the essential parts of the asset management supply chain (portfolio management, management of client data and risk profiles, back office, compliance, analysis and reporting) and thereby increases the efficiency of independent asset managers and family offices. Evolute AG’s asset management clients encompass around 3,300 (U)HNWI clients with total assets (AuM) of over CHF 9 billion. The company, founded in 2016, has around 40 employees in Zurich and Lviv (Ukraine).